MEASUREMENTPAID MEDIA
Know where the spend is working.
Bring paid media, CRM and digital signals together to understand channel performance, audience response, conversion, CAC and marketing ROI.
The numbers tell you what happened. The insight tells you what to do next.
I turn customer data into growth.
Senior analytics professional working across growth marketing analytics, MarTech, paid media, customer intelligence and business intelligence · building scalable measurement and executive reporting systems across hospitality, entertainment, insurance and insurtech.
DALLAS · TX
DATA × GROWTH
6+years analytics
2major enterprises
4internships / project roles
217+locations supported
20%marketing spend efficiency
15%repeat-visit improvement
$50M+monthly transactions supported
HOW I THINK
Analytics is more than dashboards.
It is a way to make better decisions.
I help teams understand what is happening, why it is happening, what has changed, and what we should do next. I work across growth marketing, MarTech, paid media, customer behavior, business strategy and data engineering, turning complex signals into clear actions.
01What is happening?
Bring together marketing, customer, digital, CRM, revenue and operational signals to see the real picture.
02Why is it happening?
Go beyond the headline metric using segmentation, cohorts, funnels, attribution and behavioral analysis.
03What changed?
Measure the impact of campaigns, channels, messaging and customer behavior to separate signal from noise.
04What should we do next?
Translate findings into action, from reallocating spend to improving targeting, messaging, channels and customer journeys.
QUALITY OVER QUANTITYThe goal is not more data. It is better signal, better questions, and better decisions.
WHERE I ADD VALUE
Growth analytics is the bridge between teams, data & decisions.
I sit at the intersection of CRM, Brand, Strategy, Paid Media and Data Engineering, helping teams work from the same picture and move from questions to action.
The job is not just to report what happened. It is to connect the customer, channel, business and data perspectives so the next decision is clearer.
CRMBRANDSTRATEGYPAID MEDIADATA
THE CONNECTOR
GROWTH
ANALYTICS
ANALYTICS
INSIGHTDECISIONACTION
INVESTMENTMARKETING MIX MODELING
Understand contribution beyond last click.
Use MMM and channel-level analysis to quantify contribution, evaluate media effectiveness and guide smarter budget allocation across the marketing mix.
01CUSTOMER
Know the customer, not just the count.
Segmentation, cohorts, behavior, CLV and loyalty signals to understand who is engaging, who is returning, and where value is being created.
02MEDIA
Connect spend to outcomes.
Bring paid media, CRM, digital and in-store activity into one measurement view using attribution, incrementality, ROI and channel performance.
03MARTECH
Make the stack work together.
Translate business needs into measurement across CRM, CDP, analytics and marketing platforms so teams can trust the signals they act on.
04EXPERIMENTATION
Test what actually moves the needle.
Use A/B testing, incrementality and structured analysis to separate correlation from impact and understand what changed because of the work.
05STRATEGY
Turn business questions into analytical questions.
Partner with Brand, CRM, Strategy and leadership teams to define the right KPI, frame the problem, and focus the analysis on the decision that matters.
06DECISION
Give teams a clear next move.
Bring the story together in dashboards, scorecards and executive insights that answer what happened, why it happened, what changed, and what to do next.
EXPERIENCE
Every chapter added a different layer of how I solve problems.
From early data work to enterprise BI, revenue analytics and growth marketing, each move expanded the kind of business questions I can answer.
INDIA→NEW YORK→TEXAS
DEC 2025 · PRESENT
01
Dave & Buster's / Main Event
Lead Data Analyst · Growth Marketing Analytics
PRIMARY MANDATE
Own Main Event marketing analytics and Dave & Buster’s customer and loyalty analytics, connecting Marketing, CRM, Brand, Strategy, Operations and Data Engineering around one view of customer and business performance.
FOCUSAcquisition · Engagement · Retention · Revenue
SIGNATURE WORKPaid Media · CRM · MarTech · Attribution · Incrementality · MMM · CLV
20%marketing spend efficiency improvement
SEP 2025 · DEC 2025
02University at Buffalo · School of Management
CRC Team Member
PRIMARY MANDATE
Turn large-scale career research into structured evidence, Python-based extraction workflows and usable insights for presentations, digital resources and student-facing tools.
FOCUSResearch Analytics · Data Extraction · Insight Development
ROLE TYPEResearch & Analytics Support
JAN 2025 · AUG 2025
03Delaware North
Data Consultant · Revenue & Marketing Analytics
PRIMARY MANDATE
Translate hospitality and venue performance into leadership-ready KPI views across sales, customer behavior, revenue drivers and operational performance.
$50M+monthly transactions supported through reporting and reconciliation workflows
JAN 2025 · MAY 2025
04CoverRight
Data Consultant · Revenue, Marketing & GTM
PRIMARY MANDATE
Build the analytical layer behind pipeline, conversion and revenue decisions for a growth-stage insurtech, helping leadership connect GTM activity to outcomes.
GTMpipeline · conversion · revenue trend visibility
MAY 2019 · JUN 2024
05LTIMindtree
Senior Data Consultant → Data Analyst → Graduate Engineering Trainee
CAREER PROGRESSION
Progressed from foundational analytics delivery into enterprise consulting, building SQL data models, BI dashboards, ETL workflows and decision-support solutions across sales, marketing and revenue use cases.
PRIMARY CLIENTTravelers Insurance Companies · Hartford, USA
ENTERPRISE LENSPipeline · Sales Performance · Conversion · Forecasting · Executive BI
25%forecast accuracy improvement
CLIENT EXPERIENCETravelers Insurance CompaniesEmbedded enterprise analytics experience within LTIMindtree
MAY 2018 · JUL 2018
06Subex
Data Intern · Marketing / Revenue
PRIMARY MANDATE
Build the foundation: data preparation, cleaning, basic analysis and reporting while learning how enterprise teams turn raw information into usable business evidence.
FOCUSData Quality · Reporting · Databases · Analytics Workflow
FIRST INDUSTRY ROLEWhere the journey from data to business began
CAREER ARCFrom building the data layer to shaping the decision.
TOOLKIT
The stack is only useful when it makes the business clearer.
My toolkit sits across measurement, MarTech, customer intelligence, BI and the data layer that connects them.
01
MEASURE
Growth & Marketing
Paid media, attribution, incrementality, MMM, campaign measurement, ROI and channel performance.
02
UNDERSTAND
Customer Intelligence
Segmentation, cohorts, behavioral analytics, loyalty, CLV, funnels and customer journey analysis.
03
CONNECT
MarTech & Digital
Connect CRM, CDP, analytics and activation platforms so the measurement layer reflects how marketing actually runs.
04
BUILD
Data & BI
SQL models, ETL workflows, dashboards, automation and executive reporting built for scale and repeatability.
SQL·POWER BI·PYTHON·DATABRICKS·SNOWFLAKE·GA4·ADOBE ANALYTICS·SALESFORCE MARKETING CLOUD·MPARTICLE·TABLEAU·LOOKER·BIGQUERY
35%less manual reporting effort
20%marketing spend efficiency improvement
15%repeat-visit improvement
25%forecast accuracy improvement
ABOUT ME
Professional by craft.
Curious by nature.
From a small town in Kolar to analytics work across India and the United States, the thread has stayed the same: learn fast, stay curious, and make complex things easier to understand.
ORIGIN
From Kolar to the U.S.
I’m Chetan, originally from Kolar, Karnataka. Curiosity around computers, technology and numbers eventually turned into a career in analytics.
JOURNEY
Data → BI → Revenue → Growth
I started at Subex, grew through LTIMindtree and an enterprise Travelers client engagement, then moved through consulting and project work at CoverRight, Delaware North and the University at Buffalo before joining Dave & Buster’s / Main Event.
6organizations worked with
2countries across the journey
1enterprise client association
OFF THE CLOCK
Cricket, travel, coffee, family and a little curiosity.
Work keeps me close to data. Time away from it usually means a cricket field, a road to somewhere new, a good coffee, or a quiet reset.
EDUCATION
Learned the craft.
Now I apply it.
A computer science foundation followed by graduate study in management information systems, with real-world analytics work layered throughout.
UB
GRADUATE STUDY · 2024 · 2025
University at Buffalo
GPA 4.0 / 4.0
ACADEMIC FOCUS
Business IntelligenceData & Database ManagementEnterprise SystemsAnalytics & Decision Support
VTU
UNDERGRADUATE · 2015 · 2019
Nitte Meenakshi Institute of Technology
CGPA 3.5 / 4.0 · Computer science foundation in systems, software and problem solving.
ACADEMIC FOCUS
ProgrammingDatabasesSoftware EngineeringIoT & Systems